Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

Snack food company Lay’s produced the best rated advert of this year’s Super Bowl, according to creative effectiveness ...

With a rumored $8m price tag, the Super Bowl ad stakes are high – but the potential brand rewards are massive. How can ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the ...

Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

The stakes for Super Bowl advertisers are higher than ever. Brands that follow compelling broadcast creative with strong ...