The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

The future of mass tort marketing belongs to agencies that prioritize transparency, quality leads and ethical advertising.

Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

Shreya Sachdev, Associate Director and Head of Marketing at PUMA India ... provides concrete examples. “Tata Cliq Luxury has used CTV to reach affluent buyers with tailored messaging ...

Startups are shifting their marketing strategies, focusing more on content-driven branding and ingredient transparency rather than traditional mass endorsements. Zomato has led a trend where ...

The FBI became aware on Tuesday of threats that were communicated involving two teenage girls, ages 15 and 16, plotting what the FBI called a “mass casualty ... is a perfect example of state ...

Mass layoffs of federal employees could have ... In Washington D.C., for example, the unemployment rate would spike to 9.6% from its current level of 2.8%, an analysis by think tank the Urban ...

The administration has asked Panama to take in hundreds of people who can’t easily be sent back to their countries. Many say they are in danger. The administration has asked Panama to take in ...

Before we get into the catch in the disciplinary system which has left us baffled, we thought we’d note something using that incident as an example. Had Lam been forced off the field following the ...

Instead, she said, the state is sending money to community and historical groups, educational links are being explored, and an aggressive marketing ... for example, has been helping organize ...

The 19-member commission gathered more than two dozen examples of materials distributed by the MTA that they said were problematic. The materials were made available to educators through a members ...