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Typo or tactic: PUMA ad plastered across OOH with PVMA
PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...
Why did PUMA rebrand itself as PVMA
In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...
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Puma launches cost-cutting drive after 2024 net profit disappoints
Puma announced a cost-cutting programme following a decline in net profit for 2024, which fell to 282 million euros from 305 ...
Why has Puma rebranded to 'PVMA' on store boards? Know details
The rebranding of Puma to PVMA is more than just a change in name and logo. It represents the growth, values, and direction ...
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PUMA India onboards PV Sindhu as ambassador
This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...
PUMA India teams up with PV Sindhu to strengthen badminton presence
Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...
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PUMA India bolsters badminton presence, partners with PV Sindhu
Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...
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2-time Olympic medallist PV Sindhu signs multi-year deal with Puma
PV Sindhu, two-time Olympic medallist and one of India's greatest sporting trailblazers, has joined forces with sports brand ...
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From PUMA to PVMA: A marketing masterstroke worth studying
PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.