Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

A quirky, sharp-toothed plush named Labubu—crafted by Chinese brand Pop Mart—has taken Finland by storm, drawing crowds and ...

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.

What is the latest pop-culture craze that has overtaken the world of collectible toys? Cllct explains: Labubu toys were ...

Just how rich? According to Hypebeast, the CEO, Wang Ning, is now the tenth wealthiest person in China and the country’s ...

Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year. That success is built off blind box collectibles ...

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character ...