Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Nineteen paintings depicting Smokey Bear, the popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Drivers may be able to rep Smokey Bear, Mt. Saint Helens or historic Whidbey Island after this year's legislative session.

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...