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Meta boss Mark Zuckerberg said the ads on WhatsApp will not affect personal chats and will be available to channel ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...