British Airways Overhauls Loyalty Program

5 Lessons from British Airways’ Controversial Loyalty Program Changes
One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from the decision.
British Airways announces loyalty scheme changes - will you be better off?
British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the changes
British Airways Unveils Loyalty Program Changes
British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for some travelers to get status. Here's what to know.
British Airways rebrands loyalty program, unveils new revenue-based system for earning elite status
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.
British Airways Launches The British Airways Club With New Ways To Earn Tier Points
Britsh Airways is rebranding the Executive Club to The British Airways Club and switching to Tier Status based on total spending.
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
Introducing The British Airways Club: More ways to earn Tier Points than ever before
British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel.
British Airways’ new loyalty programme explained: new tiers, how to earn points and everything you need to know
The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members earn loyalty points
British Airways overhauls loyal customer perks – but some frequent flyers are annoyed
Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver
Fury as British Airways overhauls loyalty points system
British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to reach each status. To qualify for gold status – which features
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
BA’s loyalty programme shake-up will make the airline more upmarket
Frequent leisure fliers and aviation bloggers have awarded British Airways nul points over the past few days. The reason?
British Airways Executive Club rules to change: How will new tier points scheme work?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...