Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans saying they were offended.

On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.