The USC Trojans are pushing toward one of their best recruiting classes in recent memory. It’s only February, but the Trojans ...

As LSU gets ready to pay players for the first time, athletics officials believe they found a way to exceed the cap on how ...

The Sooners' primary NIL collective is the 1Oklahoma collective. Stitt’s order will automatically expire upon the settlement of the federal NIL litigation or with the enactment of a federal law ...

The Tulane Green Wave continue to innovate as one of the leading blueprints for Group of Five programs in the NIL era of ...

USC defensive lineman Jahkeem Stewart is putting his NIL dollars to work. The top-50 recruit in the 2025 cycle shared on ...

Livvy Dunne arrived at LSU as a valued recruit with a huge social media following. Five years later, she's the NCAA's highest-earning women's athlete.

The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are earning ...

The very idea of athletes as employees is a third rail for college leaders, what they’re lobbying Congress to legislate ...

Tampa, Florida-based Thirsty Buffalo Brewing has created a new brew – Brahman Golden Ale – to benefit University of South Florida student athletes through Fowler Avenue Collective, the exclusive, USF ...

Swarm founder/CEO Brad Heinrichs joins the Hawk Off the Press podcast to discuss the NIL collective's recent successes and ...

Texas Roadhouse in Tempe is set to host an Arizona State football fan gathering and meet-and-greet to benefit the school's ...

NIL collective operator Blueprint Sports announced that it was acquiring its competitor Student Athlete NIL (SANIL), bringing the name, image and likeness activities of 70 Division I programs—and a ...