Seiko and Pepsi introduce two new watches together ✓ Are these the first watches with official Pepsi bezels? ✓ Check them out ...

When lovers of the best watches on the market think of Pepsi, chances are the iconic cola beverage isn't the first thing on ...

Global icons Seiko 5 Sports and PepsiCo have teamed up for their first-ever collaboration, delivering a limited edition watch collection that perfectly fuses heritage, style, and pop culture nostalgia ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ...

Plus: Seiko’s official Pepsi watches are here (for anyone who needs a GMT Master II), and Motorola showcases a bedazzled Razr ...

Seiko has cracked open a refreshing chapter in watch history with its first official partnership with Pepsi, serving up two ...

Breitling has unveiled two limited-edition Endurance Pro models to mark its continuing role as official luxury watch partner ...

Seiko has produced a special panda chronograph styled after Initial D's Toyota AE86 "panda" in honor of the manga's 30th anniversary.

Finally, a luxury watch you can eat without chewing through your savings – the Ulysse Nardin’s Freak ONE has been rebuilt in chocolate ...

Seiko has just announced two limited-edition watches in collaboration with Pepsi, referencing the decades-old nickname for many GMT watches.

India's foremost watchmaking company – and one of the largest worldwide – makes its first official foray into the world of fine complications, as it enters the Grand Prix d'Horlogerie de Genève with ...

Keep time with high horology's most exciting new watches, including releases from Timex, Seiko, Citizen, Swatch and more.