New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.