Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … If you’re trying to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes ...

Seemingly everyone is making a push into retail media nowadays. But most don’t have enough data and inventory to make it work, like Google and Meta do. TikTok, Snap, Pinterest, Walmart and other huge ...

Opera Ads doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search ...

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, ...

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, Dish, Charter, Inspire Brands, Kellogg's and ...

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media ...