McCann Worldgroup has announced the appointment of Ida Rezvani as President, Global Chief Client Officer, McCann & McCann ...

Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive ...

The Indian Express Group and SCREEN announced Wednesday the launch of SCREEN Academy, a pioneering not-for-profit initiative ...

Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across ...

According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys ...

Deveshi Malhotra, Senior Associate, Management Consulting at PwC UK, on why effective employee voice mechanisms are key to ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

While some producers view the shift not as a cutback, but as rationalisation, other industry insiders share that web-series ...

According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and ...

Marketing. Kaushik V has been with Emami for three years now. At Emami, he has been handling brands like Navratna, Navratna ...

From 2026 onwards, all entry submissions into the International Festival of Creativity will be subject to new accountability ...

The company emphasized that enhancing shareholder value remains a key priority and highlighted recent strategic efforts ...