For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

For the quarter ended Dec. 29, 2024, Starbucks’ net income fell 24% to $780 million, equal to 69¢ per share on the common stock, compared to the first quarter of fiscal 2024 when the company earned $1 ...

For the quarter ended Dec. 29, 2024, Starbucks’ net income fell 24% to $780 million, equal to 69¢ per share on the common stock, compared to the first quarter of fiscal 2024 when the company earned $1 ...

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan.  Starbucks’ CEO is shaking up the coffee ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...

Starbucks has reported a smaller-than-expected fall in first-quarter comparable sales, in early signs of the struggling ...

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

Starbucks reported lower profits Tuesday in results that still topped expectations as the company's new CEO described various ...