Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour.

Before Taylor Swift’s newest era even had a name, it had a signature color. First there was the Instagram montage of Swift in orange costumes from her Eras Tour; then came the mysterious countdown—backlit by orange glitter—on her website;