Aug 27, 2021 · Ads for the 128k Macintosh.

http://www.mac-history.net/apple-hist... "1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden,...

The first Macintosh (1984), the Macintosh 128K. Art director Brent Thomas said Apple "had wanted something to 'stop America in its tracks, to make people think about computers, to make them think about Macintosh.'

The Macintosh, later rebranded as the Macintosh 128K, is the original Macintosh personal computer from Apple. It is the first successful mass-market all-in-one desktop personal computer with a graphical user interface , built-in screen and mouse .

January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a...

Apple Macintosh (“classic” 128K version), 1984, catalog number 1985.0118.01, from the National Museum of American History. Apple hired the Los Angeles advertising firm Chiat/Day to launch the Macintosh in early 1984; the account team was led by creative director Lee Clow, copywriter Steve Hayden, and art director Brent Thomas.

Feb 16, 2001 · Observer Charles Mangin has sent us several vintage Apple ads (and a really great Microsoft ad from 1983 we will share with you later :-), including these two ads from the April 1984 issue of...

Feb 15, 2001 · Observer Charles Mangin has sent us several vintage Apple ads (and a really great Microsoft ad from 1983 we will share with you later :-), including these two ads from the April 1984 issue...

The Macintosh 128K was released amid fanfare on January 24, two days after the airing of the 1984 Apple ad during Super Bowl XVIII. However, it was met with a lukewarm response. The Macintosh 128K was not designed to be user-upgradeable, requiring third …

Apple launches the Macintosh 128K. On the 22nd January 1984, during the third quarter of Super Bowl XVIII, a new advert aired on US television station CBS. Directed by Ridley Scott and called "1984", the advert introduced the new Apple Macintosh computer to millions of people.